404 errors can be very detrimental to the SEO of any website, particularly when there are internal links on the website resulting in a 404 error. A 404 error is the result of attempting to access a page on a website that doesn’t exist. These can be the result of links to deleted pages, links […]

In a recent report by Automotive News, a leading automotive industry publication, it was reported that U.S. dealership profits surged 48% on average to a record high. While last year was a tough year for most Americans, those at car dealerships were able to set aside quite a bit of cash. How did this happen? […]

Let’s take a moment and jump in the wayback machine to dig through some of our life’s most meaningful memories. Breeeeeaaathe. Remember the first time you drove a car. Remember the first time you got a boyfriend or girlfriend. Remember the first time you made eye contact with your newborn. Remember when you got down […]

This week, let’s review a free and easy way to get content ideas for your blog using Google Trends. For SEO purposes, your dealership should be regularly publishing quality content. Here’s how you can get started finding quality content ideas without spending a dime or spending too much time doing so. Get started To start, […]

Managing your dealership’s online citations is an important part of local SEO. If you’re new to SEO (search engine optimization), local SEO refers to improving your dealership’s search engine performance within your locality. Maintaining your dealership’s citation is an important part of making sure that you’re optimized. Citations are references to your business that include […]

Third-party scripts take on many forms and functions on your car dealer website. To ensure your website performs at it’s fullest potential, you should regularly monitor the scripts on you website. What are third-party scripts? Third-party scripts perform many functions on your website, from tracking visitors and monitoring site performance, to adding custom functionality to […]

Over the last few years, a new buzzword has been climbing the ranks of the web development lexicon. Mobile first. What is mobile first? Before we can understand exactly what mobile first is, we need to take a look at responsive web design.  The responsive web Do you remember when websites had separate “mobile” and […]

Is your dealership’s blog stagnating? Check out these 3 quick tips to improve your blog, strengthen your brand, and sell more cars. Maintain consistent branding One of the most common issues we see on dealership blogs is a lack of consistent branding. Some dealership blogs look so different from the rest of their website that […]

Google Campaign URL Builder is an easy to use web app for easily creating UTM tagged URLs for tracking traffic on your website, whether it’s from marketing campaigns, internal links, or any source of website traffic. Below we will explain the benefits of this tool and how to use it. What is Google Campaign URL […]

When you’re creating ads or writing content for your dealership website, do you ever consider where your audience is at in their car-shopping journey? Do you spend time thinking about their wants and needs? Do you wonder what questions they have? If you are, you’re a superstar! If you’re like most people and you’re not, […]