Third-party scripts take on many forms and functions on your car dealer website. To ensure your website performs at it’s fullest potential, you should regularly monitor the scripts on you website.
What are third-party scripts?
Where should my third-party scripts be placed?
There is no simple answer to that question. It really depends on what the script is doing and whether it’s functionality dictates where it needs to be. As a rule of thumb, if the script provider tells you that it can be placed in the HTML footer and/or the functionality of the script is not affected by being placed in the footer, place the script in the footer. Most dealerships do not manage this on their own, so you will have to ask your dealership website provider to do this for you. Of course, if the script in question is asynchronous, then it should not impact performance by being placed in the HTML head.
Regularly audit the scripts on your website
In a perfect world, you would add a recurring event to your calendar to audit your website and ensure the scripts you have loading are all still required and performing optimally. You may have scripts from former chat providers, advertising partners, and numerous other sources that are no longer required. If you are unsure of how to audit your website for third-party scripts, reach out to your website provider and ask them to provide you with a list of existing third-party scripts. Knowing which scripts are outdated can be a difficult task. You may have to reach out to different departments at your dealership to ensure they are still utilizing the scripts featured on your website.