Case Study I
Forest Lake Chrysler Dodge Jeep & Ram
Forest Lake Chrysler Dodge Jeep & Ram is a full service dealership located in Forest Lake, MN. After switching website providers from Dealer.com and VIN Solutions to Autowebing in January, 2015, FLCDJR has seen huge improvements in web traffic, lead generation, online marketing, and search engine optimization. This case study compares KPIs from June-August 2015 with an Autowebing website to June-August 2014 without an Autowebing website for consistency.
Forest Lake Chrysler Dodge Jeep & Ram saw huge increases in traffic with their Autowebing website. Overall website traffic among all FLCDJR websites increased 93.8 percent compared to the previous June through August period. Their Autowebing website is now responsible for 85.3 percent of their overall website traffic. Their Dealer.com website represents the remainder.
The SEO value of the Autowebing website dramatically degraded the performance of the competitive Dealer.com website while simultaneously increasing time spent on site. During the summer of 2015, average time on site per user for the Autowebing website was 104.3 percent higher than the Dealer.com website.
94%Increase in Web Traffic
104%Longer Average Session Duration
Organic Search Traffic (SEO)
Organic search traffic is the most qualified and valuable traffic with lower bounce rates, longer time spent on site, and more conversions. Organic search traffic is also the most difficult to acquire, because it requires a diligent commitment to SEO. Thanks to the Autowebing website, Forest Lake Chrysler Dodge Jeep & Ram saw a 62.5 percent increase in organic search traffic during June-August 2015 compared to the previous period.
63%Increase in Organic Web Traffic
Pay Per Click Advertising
Through the use of on-page optimizations, we were able to greatly reduce the cost per click of search ads for Forest Lake Chrysler Dodge Jeep & Ram. In the Autowebing-managed June-August 2015 period, the cost per click for search ads was reduced by 45 percent compared to the previous period. The reduction in cost per click while maintaining budget led to an 81.9 percent increase in clicks per month.
45%Reduced Cost Per Click
82%More Clicks Per Month
Increases in overall traffic and ad visitors are great, but neither mean much if they aren’t converting into leads. For Forest Lake Chrysler Dodge Jeep & Ram, the Autowebing website increased website leads by 88.5 percent compared to the previous period. When you apply your calculated value per lead, there’s no disputing the value of an upgraded Autowebing website.
89%More Website Leads
Vehicles Sold and Profit
In a large part due to their Autowebing website as detailed above, Forest Lake Chrysler Dodge Jeep & Ram saw fantastic growth in vehicles sold and gross profit on sales. The quantity of vehicles sold during the measured 3-month periods increased by 54.8 percent. Gross profit on sales during the 3-month period in 2015 grew by 62.8 percent compared to 2014.
55%Increase in Vehicles Sold
63%Increase in Profit on Sales